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06.2011

Massachusetts Beverage Business

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archivedPromotions

GREY GOOSE VODKA

has released a 3O-second TV ad titled “Reunion” as part of its summer consumer campaign.  The spot will run on national cable networks.  It’s supported by a compre-hensive media, digital and PR campaign.  “Reunion” begins with a toast to “It’s been too long” – communicating the importance of people getting together, to reconnect with friends and to celebrate with those who matter most.  The spot was shot in signature Grey Goose black and white cinematogra-phy.  On its “Celebrate the Best of Summer” Facebook page is infor-mation about Grey Goose Summer soirées and the chance for consumers to view and share cocktail recipes and receive home-entertaining tips for the summer.

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