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06.2011

Massachusetts Beverage Business

archivedPromotions

BACARDI

has a new campaign – “Bacardi Together”. As part of the platform, the brand has unveiled a 3O-second TV spot titled “Inventions” which underscores the notion that life is better shared with others and suggests everything invented, including essential creations such as fire and the wheel, was for the purpose of bringing people together.  The spot features Bacardi Superior Rum to reinforce the idea that the clear rum has been at the heart of great get-togethers for more than a century.  The ad is running in primetime on national cable networks throughout the summer on sports and entertainment outlets such as ESPN, SPIKE, Comedy Central, FX, TBS, and TNT.

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