has launched “Go F Yourself” – short for Go Fan Yourself (GFY), a new Facebook application that allows consumers to create fan pages for their alter egos. An extension of the “Would You Have a Drink With You” ad campaign that featured Hugh Hefner, Julia Stiles and Biz Stone, Go Fan Yourself invites users to create and showcase their inner party animal/alter ego through a variety of interactive questions and games. The end result is a new virtual identity. As the alter ego fan base grows and Stoli rolls out new features to the GFY application, the doppelganger will begin to take on a life of its own. Through managed bar nights, consumers will have the opportunity to sign-up via brand ambassadors with interactive iPads. GFY will also be supported with an online ad campaign. For more information visit facebook.com/stoli.