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06.2011

Massachusetts Beverage Business

archivedPromotions

STOLICHNAYA VODKA

has launched “Go F Yourself” – short for Go Fan Yourself (GFY), a new Facebook application that allows consumers to create fan pages for their alter egos.  An extension of the “Would You Have a Drink With You” ad campaign that featured Hugh Hefner, Julia Stiles and Biz Stone, Go Fan Yourself invites users to create and showcase their inner party animal/alter ego through a variety  of interactive questions and games.  The end result is a new virtual identity. As the alter ego fan base grows and Stoli rolls out new features to the GFY application, the doppelganger will begin to take on a life of its own.  Through managed bar nights, consumers will have the opportunity to sign-up via brand ambassadors with interactive iPads.  GFY will also be supported with an online ad campaign.  For more information visit facebook.com/stoli.

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