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06.2011

Massachusetts Beverage Business

archivedPromotions

HEINEKEN

has launched the second film from its global “Open Your World” campaign, called “The Date”.  The film premiered on Heineken’s YouTube channel and Facebook page and follows the Clio award-winning film “The Entrance”, which launched in December.  Directed by Fredrik Bond, the film is a high-energy story following the Heineken Legend as he woos his date on an epic journey, a tribute to all magical dates and legendary night-outs.  Shot on location in London, the atmosphere is complemented by the musical score featuring the 196Os Bollywood track “Jaan Pehechaan Ho”.  The film also sees the introduction of a new Heineken Legend.  In addition to the film, the new campaign will see the release of additional supporting material, including a tongue-in-cheek “Legendary Making of” and a music video for “Jaan Pehechaan Ho”.  The films can be viewed at youtube.com and facebook.com/heineken.

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