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09.2011

Massachusetts Beverage Business

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archivedPromotions

Newcastle Brown Ale

is running the “Your Beer. Your
Gear.” fall retail program designed
to provide added value in-store
via cross merchandising offers and
online via customizable Newcastle
gear. From t-shirts and baseball
caps to messenger bags and hoodies,
consumers can customize a variety of
branded merchandise and receive a
discount by going online and entering
the UPC from their Newcastle bottle.
POS materials and channel-specific
cross merchandising offers will be
available to promote the program
off-premise nationwide. Newcastle
is also running outdoor and spot TV
advertising through December.

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