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10.2011

Massachusetts Beverage Business

archivedPromotions

HIRAM WALKER

 is running “The Quest” – a cocktail competition series that offers the chance to win an Apple iPad.  On the first leg of competition, “Fall Drinks”, consumers are tasked to create an autumn-inspired cocktail that features at least one of the following ingredients: Hiram Walker Caramel Apple Liqueur, Original Cinn Cinnamon Schnapps, Pumpkin Spice Liqueur, Butterscotch Schnapps, or Kahlúa.  A panel of judges will narrow down the entrants to a semi-finalist round where participating Hiram Walker Facebook fans will have a voice in selecting the winning cocktail recipe.  Over the next 12 months, four contest themes will be launched on the brand’s website and Facebook page.  To enter the competition, go to hiramwalker.com or facebook.com/hiramwalkerusa and upload a Fall Drinks recipe by October 31.

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