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10.2011

Massachusetts Beverage Business

archivedPromotions

CHAMBORD LIQUEUR

 is partnering with Betsey Johnson for its national “Pink Your Drink” campaign that benefits breast cancer charities.  As a breast cancer survivor, Johnson has worked with Chambord in the past.  As part of the effort, Chambord will host “Cocktails and Cupcakes” at twenty Betsey Johnson boutiques on October 1.  These mini celebrations will support Betsey’s limited-edition line of breast cancer awareness products, which will raise funds for Fashion Targets Breast Cancer (FTBC).  Additionally, Chambord will take part in special events throughout October that support breast cancer awareness, including Digital Recognition Cards – by going to facebook.com/chambordliqueur from October 1 to 31 consumers can submit their own digital recognition card, honoring a loved one affected by breast cancer.  With each submission, Chambord will make a donation to FTBC; Partnership with Evite: Consumers can link to chamboronline.com and get recipes and entertaining tips to host their own “Cocktails and Cupcakes” parties while supporting FTBC; Promotions featuring Chambord and Pink Your Drink Cocktails will be hosted in upscale hotels, restaurants and lounges throughout the country to increase awareness of breast cancer and raise funds for FTBC; Girls Weekend with Betsey: Consumers can enter for a chance to win a weekend in NYC with three girl friends and spend an evening with Betsey Johnson by going to facebook.com/chambordliqueur from October 1 to 31. For an up-to-date schedule of activities visit chambordonline.com or facebook.com/chambordliqueur.

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