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10.2011

Massachusetts Beverage Business

archivedPromotions

PAMA LIQUEUR

 has launched the “Beyond The Glass Bartender Search”.  Created in partnership with the US Bartender’s Guild (USBG), Beyond The Glass seeks the bartender who exemplifies the qualities that make the profession great – beyond creating drinks.  The online talent search, which runs until October 31, asks bartenders to nominate themselves by submitting a video through pamapros.com showcasing their: Personal Style – how they dress, shake, stir and serve; Garnishing Skills – how they create the powerful finishing touch to a cocktail; and Commitment to their Community – how they contribute to the local bartending profession and how they use their bartending skills for the benefit of good causes.  A panel of judges made up of members of the USBG executive board will award points for each section of the submission, ultimately awarding $45OO to the bartender who earns the most points; 1O runners up will receive their annual dues to the USBG paid for them. For more information or to enter go to pamapro.com/bartendersearch.

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