Massachusetts Beverage Business



 has launched the “Smirnoff Nightlife Exchange Project” with the goal of getting 1O million people to participate in nightlife experiences in 5O countries.  This year, Madonna joins the Project to find the best dancer to join her next tour.  Consumers can co-create and participate in the promotion by contributing ideas on what makes their local nightlife distinct in the categories of drinks, dance, fashion, music, and places – and by creating a nightlife cocktail.  The best suggestions from each region will be posted online and exchanged with other countries in November.  By participating online, fans will have the chance to win a place at one of the global events or experience another country’s party at a Smirnoff Nightlife Exchange Project event in their own city.  Submissions of 6O-second dance videos are due by October 1O.  For more information go to or

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