Massachusetts Beverage Business


Pernod Ricard USA and Evite

 have launched “Cocktail Central” – a new portion of the invite site that will provide cocktail tools, planning tips and savings opportunities for this season’s party planners now through January 3, 2O12.  Features include: A drink module that lives within the invitation and features five recipes that rotate for event attendees to vote upon.  At any given time, 15 to 2O drinks will be available to add to an invitation; A drink calculator that allows a host to enter the number of people attending the party and the drinks being served to calculate how much product and ingredients to buy; A shopping list that ensures hosts will have the right amount of spirits, mixers and garnishes for the cocktails to be served; Mail-in rebate offers from Pernod Ricard USA to redeem on the company’s portfolio of spirits; Social sharing abilities to share cocktail recipes via Facebook and Twitter.  Cocktail Central will be featured within its own micro site, in addition to being incorporated into the individual invitations.  The new portal will also be heavily promoted by both partners through media placements on the homepage, newsletter announcements and social media engagement via brand channels.  For more information visit or

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