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01.2012

Massachusetts Beverage Business

archivedPromotions

jameson178O.com

 Jameson Irish Whiskey’s new website is a digital initiative based on the print and television campaign that brings to life the tales of John Jameson and the passion he had for his whiskey.  The site invites users to participate in their own “legendary” tale and solve the mystery of the missing barrel of Jameson Irish Whiskey.  In the course of solving the mystery, users will encounter live action characters from 178Os Dublin who will give them six clues to identify who has borrowed the missing barrel.  The clues come from their Facebook friends’ profiles.

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