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01.2012

Massachusetts Beverage Business

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archivedPromotions

ABSOLUT VODKA

 To mark three decades of supporting the Lesbian, Gay, Bisexual, and Transgender community, ABSOLUT VODKA is throwing a year-long “OUTrageous” party in bars and clubs in the country’s gay epi-centers.  The party invitation comes in the form of a new print ad from photographer David LaChapelle and stars his muse, Amanda Lepore.  In LaChapelle fashion, the OUTrageous vision draws viewers into to a menagerie of icons and symbols that is about life and cocktails . . . perfected.  Absolut Vodka placed one of the first national ads in the advocate in 1981 and has continually supported LGBT charities, bars and clubs, community centers, pride celebrations, and media outlets ever since.  The brand was recently awarded the “In the Life Media Pioneer Award” for three decades of being a vanguard of diversity support and giving voice to a community that was historically ignored across media.

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