Massachusetts Beverage Business

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 has launched the “Delicioso Brunch Club” – an online resource –  which harkens back to the brand’s Mexican heritage.  The free-to-use application presents a new twist on a culinary tradition, featuring décor tips, cocktail suggestions and brunch recipes from Food Network chef and author of the cookbook, Mexican Made Easy, Marcela Valladolid.  Consumers can join atúa, where they may also enter for a chance to win a trip to Valladolid’s home town of San Diego, California, for brunch, followed by four days in Kahlúa’s birthplace of Veracruz, Mexico.  The application will also enable consumers to invite their facebook friends over for brunch, access a separate tab to select a theme, build a guest list, and send out invitations.

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