Karlsson’s Gold Vodka
has launched a promotional campaign titled “Unfiltered” – an ongoing series celebrating craft, heritage and process. Unfiltered will feature collaborations with creative artists and groups including Rich Brilliant Willing, Sight Unseen and the American Design Club. In addition, Karlsson’s has also announced an open call for submissions for Unfiltered projects, giving the public the opportunity to see their ideas realized as a part of the creative series (unfilteredideas.com). The Unfiltered name takes its cue from the fact that Karlsson’s Gold Vodka is distilled only once from Swedish potatoes and, you guessed it, not filtered.