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03.2012

Massachusetts Beverage Business

archivedPromotions

Pama Liqueur

 is running the Best Home Bar Star Contest, searching for a cocktail that is “perfectly balanced, elegantly presented and definitely delicious”.  The winner will receive a trip for two to the Food & Wine Classic in Aspen in June with $2OOO spending money and the opportunity for their recipe to be presented in front of thousands of attendees at the Grand Tasting Tent.  The contest asks for a recipe and photo of an original drink creation, which will be judged based on the following criteria: originality/creativity, unique use of Pama, ingredient combination, and appropriateness of the cocktail name.  The top 25 entries will be posted to the brand’s website and Facebook page for visitors to vote on.  Finalists can share their recipe with others in order to gain votes.  The top 1O highest-voted entries will be judged by a panel of cocktail professionals.  The panel includes Kate Krader (food & wine), Darryl Robinson (The Cooking Channel’s Drink Up!) and Eben Freeman (master mixologist and Pama spokesperson). Four runners-up will receive a one-year subscription to food & wine and a Pama gift bag.  Hurry, contest deadline is February 29.  The full list of rules and entry information is available at pamaliqueur.com/homebarstar.

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