Massachusetts Beverage Business


Heineken’s summer retail and on-premise program, “Begin Your Voyage” will feature TV ads, rebates and an array of prizes.  Heineken and Heineken Light displays, POS, and samplings will provide details on how to text in for chances to win tickets to the Ultra Music Festival, Outside Lands, TriBeCa Film Festival and the US Open, among other events.  Cross-merchandising offers in grocery and c-stores will provide savings throughout the store and the chance to win prizes.  Instant rebate (IRC) and mail-in rebate (MIR) (where legal) will be available on the purchase of Heineken and Heineken Light for select food and non-alcoholic items.  Program materials will also be available in Spanish.  On-premise, brand ambassadors will sample Heineken and encourage people to play the “Voyage Hunt” photo app for a chance to win swag.

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