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05.2012

Massachusetts Beverage Business

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Balvenie Rare Craft Fellowship

The Balvenie Single Malt Scotch Whisky has launched the “Balvenie Rare Craft Fellowship” – an opportunity for American craftsmen to earn to a trip to Scotland to spend time at the distillery and apprentice under another local craftsman of their choosing.  The winner will receive a $5OOO grant towards materials, and four runners up will receive a $2OOO grant and a trip to New York to showcase their work.  The two-week fellowship in Scotland will feature a week at the historic Balvenie distillery, where they will have the opportunity to work with malt master David Stewart to select whiskies for a special “Craftsman Edition” of the Balvenie, to launch in 2O13.  The four runners-up will each be offered the chance to exhibit their work to buyers and collectors in New York in the fall at The Balvenie Whisky Den, a pop up space in downtown Manhattan dedicated to traditional crafts.  Craftsmen selected to participate will be discovered over the course of the 2O12 Balvenie Rare Craft Roadshow, when Brand Ambassador Nicholas Pollacchi will hit the road in a custom hand-built Morgan sports car seeking out potential contestants.  The Balvenie is seeking craftsmen in Boston to apply. The program ends October 15.  For more information go to thebalvenie.com/roadshow.

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