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05.2012

Massachusetts Beverage Business

archivedPromotions

NEWCASTLE BROWN ALE is running its first ever national TV ad campaign titled “No Bollocks”.  Shot on location in Newcastle, England, the ads focus on the brand’s story, including its history, the glassware and the brew master.  The ads use a no-nonsense, humorous approach and intentionally steer away from over-pandering.  The media mix includes digital and in-bar advertising, and the campaign will also feature on-premise events, social media and PR activities.  To see the spots, visit Newcastle Brown Ale on YouTube and Facebook.

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