WILD TURKEY is running its first-ever television commercial: “Give ‘Em The Bird”. The spot highlights a novice bartender’s hesitancy to obey his fellow, seasoned barman’s direction (“Just give ‘em the bird!”) to an intimidating patron. However, it’s soon revealed that the phrase is innocuous bar slang for serving up a drink of Wild Turkey Bourbon. The commercial will air in both 15- and 3O-second versions on nationwide outlets like ESPN, Comedy Central, Spike, TNT, and TBS. The campaign is also supported with print, out-of-home, digital, social media, and public relations.