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08.2008

Massachusetts Beverage Business

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THE ULTIMAT SENDOFF



Horizon Beverage Company and the Patron Spirits Company kicked of the launch of Ultimat Vodka high above the city of Boston atop 6O State Street. The combined Horizon sales forces from Massachusetts and Rhode Island were on hand to hear how Patron and Horizon plan to apply the same principles that made Patron the #1 selling ultra-premium tequila in the US to this ultra-premium vodka from Poland. Presented in a handblown crystal decanter, Ultimat is distilled from a unique combination of wheat, rye and potato for richness, smoothness and complexity.

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