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03.2009

Massachusetts Beverage Business

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FIRST FRIEND

Absolut Vodka takes its place as the first “Friend of the Walk of Fame” on the sidewalk in front of the legendary Kodak Theater in Los Angeles. As part of the brand’s ‘Absolut Los Angeles’ Campaign Absolut helped beautify famous Melrose Avenue and made a monetary contribution to help restore the beloved Walk of Fame. The brand also launched a special edition Absolut Los Angeles Vodka flavored with all-natural blueberry, acai berry, acerola cherry, and pomegranate. The flavor combination was inspired by Los Angeles’ proclivity for healthy lifestyles and eating and takes on some of the fruits recently popularized in the city’s fitness culture. 

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