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04.2009

Massachusetts Beverage Business

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SPIRIT of the INDEPENDENT SPIRITS AWARD

Jameson Irish Whiskey partnered with the Independent Spirit Awards as the official spirit of the show that took place on the sandy beaches in Santa Monica California in February. Guests including Sheryl Crow, Laura Dern, Anne Hathaway, James Franco, Jon Hamm, and Bryan Cranston, were greeted by Jameson-attired servers offering Jameson & Ginger cocktails prior to hitting the red carpet. Once guests finished walking the walk, they mingled at several of the backstage sponsor bars including the Jameson bar that featured specialty cocktails; Jameson & Ginger, Jameson & Cola and Jameson & Cranberry. The main tent featured a Jameson/GH Mumm bar that was a striking focal point for the venue. A Jameson replica bottle was prominently featured on all the tables inside the tent.



Celebrities and influencers in attendance at the show included Elizabeth Banks, Teri Hatcher, Penelope Cruz, Jon Hamm, Mickey Rourke, Taraji P. Henson, Richard Jenkins, Rachel Weisz, Robin Wright Penn, Rainn Wilson, Christina Applegate, Mary-Kate Olsen, Mariah Carey, Lucy Liu, Sheryl Crow, Claire Danes, Hugh Dancy, Melissa Williams, Jennifer Westfeldt, Zooey Deschanel, Eliza Dushku, Jessica Alba, Kerry Washington, Laura Dern, Michelle Monaghan, Rose Byrne, Aaron Eckhart, Blair Underwood, Sandra Oh, Bradley Cooper, John Malkovich, Andie MacDowell, Dania Ramirez, Ellen Page, Melissa Leo, Mena Suvari, Ben Kingsley, Rosie Perez, Ryan Kwanten, Illeana Douglas, Melonie Diaz, Padma Lakshmi, Chiwetel Ejiofor, Emile Hirsch, and James Franco – a few of whom are pictured above enjoying Jameson cocktails.

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