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05.2009

Massachusetts Beverage Business

archivedBigShots

“PAINT the TOWN JACK”

Package stores throughout Massachusetts were invited to participate in the “Paint the Town Jack” Jack Daniels promotion – each was challenged to decorate a 34 inch tall statue of Mr. Jasper Newton Daniel himself. The highly creative statues were unveiled at a “Taste of Tennessee” evening held at Patriot Place in Foxborough which included a Jack Daniel’s whiskey tasting and a meal worthy of Miss Mary Bobo’s Boarding House in Lynchburg. The statues were judged by former Patriots Fred Smerlas and Steve DeOssie and legendary Boston Bruin Ken Hodge.

 

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