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07.2009

Massachusetts Beverage Business

archivedBigShots

RED STAG LAUNCH PARTY

Horizon Beverage Company celebrated the kickoff of the new Red Stag by Jim Beam with a launch party at Ned Devine’s in Faneuil Hall on May 28th held for its Massachusetts and Rhode Island sales force. Bob Epstein and Jim Rubenstein were in attendance and Scott Shirmir ran the meeting. Additionally Kid Rock the Red Stag National Spokesman held a video address to the salespeople.

The new cherry-infused bourbon is already a smashing success in Massachusetts with high levels on distribution both on and off-premise in its first week. Nationally inventory is being rationed on 50mls and liters and the brand is working hard to supply their wholesalers. Since it’s made with real Jim Beam Bourbon aged 4 years, supply takes time to develop.


A VANESSA PARKER Jim Beam Brands
C DOUG EPSTEIN Horizon Beverage
C BOB EPSTEIN Horizon Beverage
D SAM RUBENSTEIN Horizon Beverage
E SCOTT SHIRMIR
Jim Beam Brands
F JIM TSIUMIS Horizon Beverage
G KEITH FILLMORE
Jim Beam Brands
H JIM RUBENSTEIN Horizon Beverage

 

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