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08.2009

Massachusetts Beverage Business

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MassPack at Fenway

Members of the Massachusetts Package Stores Association (MassPack) gathered at Fenway Park for the official start of a month long fundraiser.  Beginning July 4th weekend MassPack’s 23OO store owners began asking for donations from customers – every dollar raised will go toward the purchase of a computer software program called “Crash: The Science of Collisions” to be donated to their local high schools for use in the math and science curriculum. The interactive teaching materials provide students with a hands-on, CSI-type experience where they learn about real life factors – including the use of alcohol – that create dangerous driving situations.  Store owners who raise the most money will be treated to a Red Sox-Yankees game in August in a luxury box at Fenway Park. Red Sox pitching legend Luis Tiant and Red Sox reliever Manny Delcarmen joined the festivities at Fenway. The two used the WEEI-AM broadcast studios at the park to record a series of commercials to be aired on the station in support of the fundraiser.

From Left to Right:
JASON LEE - SOUTH LIQUOR MART, PLAINVILLE
CINDY GREEN - GREENWOOD WINE & SPIRITS, WAKEFIELD
RICK CURTIS - CURTIS LIQUORS, QUINCY
WILLIAM KEATING - Norfolk County DISTRICT ATTORNEY  
PETER KESSEL - MASSPACK President

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