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03.2011

Massachusetts Beverage Business

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archivedFeaturedArticles

Irish Whiskey

Article by: Lew Bryson - The madness is over.The shamrocks are falling off the walls.The green has been worn, Erin go bragh is Erin bragh gone.And the spike in Irish whiskey sales is over.  It’s March again, and we’ve got an Irish whiskey story for you . . . again.But what if we ran our annual Irish whiskey story in August, say, and treated Irish whiskey like other spirits brands? What if you could sell Irish whiskey [...] Read More »

ENDANGERED COCKTAIL OF THE MONTH: THE BLACKTHORN

Article by: Pink Lady - They say Irish whiskey is the fastest growing spirits category in the US these days, which is great news.  The category sure has seen its share of dark days. No one knows the full story, but Celtic monks are the likely fathers of Irish whiskey.  Whiskey-making was popular enough among innkeepers and laypersons to require a license by 1556.  By the mid-17th century, the King was also charging duties based on quantity.  The vibrant [...] Read More »

MASTER DISTILLER CHRIS MORRIS

Article by: Liza Weisstuch - There was a time when “experimental bourbon” would have sounded like an oxymoron. Bourbon, after all, is bound by law that defines it as “bourbon”. But every law has loopholes, so to speak. Of course, traditional bourbon as it’s been made since the latter half of the last century will always remain a mainstay. But in the recent past, the bourbon category has premium-ized and, in tandem with that, American craft distillers have stepped up [...] Read More »

MIGHT WINE CONTAIN NOXIOUS SUBSTANCES?

Article by: Harvey Finkel, MD - Let’s begin with the conclusion. Wine contains only one potential toxin, alcohol, but it is harmful only in wretched excess. When consumed in moderation, alcohol, in combination with the polyphenolic compounds found in wine, enhances health and well-being and may contribute to extending life span.The question of allergic reactions to wine is raised frequently. Allergies may be idiosyncratic and wine contains many mysterious trace compounds, so we cannot dismiss rare complaints just [...] Read More »

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