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07.2012

Massachusetts Beverage Business

archivedAtPressTime

BOOZY BOVINES

Apparently, cows in Boxford, Massachusetts like to party.  Police Lt. James Riter was directing traffic around a herd of loose cows when they took off for the backyard of a nearby home and crashed a party. “I could hear screaming coming from the back of the house.  When I ran around back, a group of young adults were outside enjoying the nice weather and having a few beers,” Riter said.  “The cows chased them [...] Read More »

GEORGE T. STAGG BOURBON IS THE TOP OF THE WORLD

For the second year in row, George T. Stagg, the iconic bourbon released annually from Buffalo Trace Distillery, has been named the number one spirit in the world by noted spirits reviewer F. Paul Pacult. The list, compiled annually by Pacult, was released in his June 2O12 issue of the spirit journal. Last year, George T. Stagg was the first American Whiskey to ever be named number one in journal’s 13 years of tabulating. Stagg [...] Read More »

DIAGEO CONTINUES TO GO GLOBAL

Diageo is getting a taste of Brazil. The drinks company has agreed to buy the Brazilian cachaca brand Ypioca as the world’s biggest distiller expands in faster-growing emerging markets. Diageo will buy the brand and some production assets from Ypioca Agroindustrial Limitada for 9OO million reais (US $453 million) in cash. Cachaca, the main ingredient in a caipirinha cocktail, is the most popular liquor in Brazil. Ypioca, which is the second-largest brand by value and [...] Read More »

MAKER’S MARK WINS THE WAX WAR

Maker’s Mark takes its red wax seriously and woe unto any other brand that attempts to use it. An appeals court has ruled that only Maker’s Mark can carry the distinctive red dripping wax seal. The decision comes in an appeal brought by Diageo North America and Casa Cuervo of Mexico, which used a dripping red wax seal on special bottles of its Reserva tequila back in 1997. US District Judge John G. Heyburn II [...] Read More »

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