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01.2013

Massachusetts Beverage Business

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OUR INDUSTRY GIVES BACK

Super storm Sandy left an epic trail of devastation and destruction in its path.  In the aftermath, the spirits industry has stepped up with tremendous displays of generosity to assist those impacted.  Here’s a small sampling of how the industry has given back:  pernod ricard usa gave a $1OO,OOO contribution to the American Red Cross to fund donations of bottled water and other needed supplies.  The company also organized an employee fundraising drive to raise [...] Read More »

THE TEETOTALER AND HIS COGNAC

When it comes to buying expensive spirits, teetotaler Bay van der Bunt just can’t help himself Although he is currently selling off what is known as the world’s largest collection of old liquors, he is not giving up collecting just yet. The 64-year-old, who oddly doesn’t drink, paid the record breaking amount of $31,65O at a Swiss auction for a bottle of 1789 cognac, the year of the French revolution and the inauguration of George [...] Read More »

DIAGEO INVESTS IN UNITED SPIRITS

After several years of rumors, drinks company Diageo has agreed to buy up to 53.4% stake in United Spirits Ltd (USL) for $2 billion in a deal combining the world’s most valued liquor company with the largest volume player. This move makes Diageo the new master of India’s booming liquor market with more than 5O% share. India, one of the fastest growing geographies for alcoholic beverages, also becomes Diageo’s second largest market after the US. [...] Read More »

GLENMORANGIE WINS BIG

Glenmorangie Scotch whisky has been named 2O12 Distiller of the Year by the International Wine & Spirit Competition (IWSC).  Glenmorangie emerged not only with the biggest prize of the night but was also awarded UK Spirits Producer of the Year as well as Best Single Malt over 15 Years Old with Glenmorangie Quarter Century 25 Years Old.  This award comes a few weeks after emerging as the Best Awarded Single Malt Scotch Whisky at the [...] Read More »

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