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04.2013

Massachusetts Beverage Business

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TOP HONORS FOR HORIZON

Horizon Beverage Group’s various operating divisions took home an avalanche of awards at Bacardi’s 3rd Annual Founders Awards Ceremony in Miami this February.  The New Hampshire division won Brand Awards for its performance on Dewar’s, Flavored Rums and Martini & Rossi, along with the President’s Award for best broker/wholesaler in the Tier 2 class.  The Massachusetts division won a Brand Award for its performance on Grey Goose.  The evening culminated with Horizon Beverage Group receiving [...] Read More »

MAKER’S MARK MAKES GOOD

Three percent may not seem like much but when it comes to the iconic Maker’s Mark and its famous 9O proof status, 3% is a big deal. Earlier in February the bourbon company announced that it would be cutting the ABV in its bourbon by 3% to keep pace with rapidly increasing consumer demand. In an email to customers, representatives said the entire bourbon category is “exploding” and demand for Maker’s Mark is growing even [...] Read More »

CRYING OVER SPILT WHISKY

They say there’s no sense crying over spilt milk. But when a massive quantity of whisky is accidentally poured down the drain, it’s enough to make you tear up a little. A mix-up at a Chivas Brothers bottling plant in Dumbarton, Scotland, resulted in thousands of liters of their whisky being literally flushed away. The blunder apparently happened during the night shift while equipment was being cleaned. Instead of draining away waste water, the workers [...] Read More »

CUERVO MOVES TO PROXIMO

Cuervo tequila is now coming to you courtesy of Proximo Spirits. The drinks company will take over distribution of Jose Cuervo-brand tequila in the US and Canada as of July 1. Based in New Jersey, privately owned Proximo is a premium-spirits importer whose portfolio includes 18OO Tequila, Three Olives vodka and The Kraken Black Spiced Rum. Proximo has more than doubled the size of the 18OO and Three Olives brands in five years of business. [...] Read More »

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