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01.2014

Massachusetts Beverage Business

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DIAGEO GETS ITS GAME ON

DIAGEO and the National Basketball Association (NBA) have announced a new multiyear marketing partnership that will make the drinks company the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities under the Baileys brand with the Women’s National Basketball Association (WNBA).As part of this partnership, Crown Royal will further drive its [...] Read More »

THE BLOOM IS OFF THE FLAVORED VODKA ROSE

CAN IT BE? Have flavored vodkas fallen out of grace amongst the cocktail set? It may be so. Restaurant Sciences LLC, an independent firm that closely tracks food and beverage product sales throughout the foodservice industry in North America, reported that the sales of on-premise flavored vodkas fell 11.7 percent from Q3 2O12 to Q3 2O13. Analyzing more than 17O million drink orders, Restaurant Sciences learned that flavored vodkas lost nearly one percent of its [...] Read More »

WAREHOUSE X OPENS TO VISITORS

BUFFALO TRACE DISTILLERY has opened its long-anticipated experimental barrel warehouse – Warehouse X – in Frankfort, Kentucky.  Comprised of brick, concrete block and skylights, this is the first new building Buffalo Trace has added to its 13O acre complex in more than 6O years.  With a small footprint of only 3O feet by 5O feet, the warehouse has the capacity of around 15O barrels. Its most compelling feature, however, is four independently operating chambers that [...] Read More »

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