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03.2014

Massachusetts Beverage Business

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DRIZLY APP

CONSUMERS in Boston and New York City can now have beer, wine and liquor delivered to their doorstep, thanks to Drizly, a new iPhone app. Conceived by three classmates from Boston College, Drizly is unlike any existing or rival system for delivering alcohol beverages. It gives consumers the convenience of swiping their way to an on-demand delivery experience from their iPhone. Furthermore, the company’s turnkey solutions provide retail stores a simple, secure way to offer [...] Read More »

DIAGEO BOOSTS TEQUILA PORTFOLIO

DRINKS COMPANY Diageo has added to its tequila offering with the acquisition of super-premium brand Peligroso. The deal comes three weeks after Diageo and rapper-turned-business mogul Sean “Diddy” Coombs teamed up to buy luxury tequila brand DeLeon. Peligroso, founded by two avid surfers, is popular in the action sports and surfing scene of southern California and will give the firm a foothold in super premium $2O-$4O tequila, the fastest growing tequila segment in the US, [...] Read More »

$6OOK FOR A BOTTLE OF SCOTCH

THERE SEEMS to be no limit to the amount of money collectors are willing to spend on single malt.  A rare bottle of Macallan whisky recently set a world record for the most expensive single malt whisky soldatan auction.  The six-liter bottle of the highly sought-after Macallan M in a crystal decanter fetched $628,2O5 at Sotheby’s auction in Hong Kong, above the expected range of $258,OOO to $516,OOO.  The previous record was achieved at a [...] Read More »

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