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09.2008

Massachusetts Beverage Business

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BACARDI BUYS into PATRÓN

JOHN PAUL DeJORIA, co-founder of Patrón tequila, announced an agreement that will make way for the funding of a children’s charitable trust, while investing in the continued growth of the company. Although the specific terms of the agreement are confidential, they provide for Mr. DeJoria to become principal owner of the parent company of The Patrón Spirits Company (“Patrón”). As part of the transaction, Bacardi Limited will purchase a significant minority stake in the [...] Read More »

GALLUP’s CONSUMPTION POLL

SIXTY-TWO PERCENT of Americans say they drink alcohol, a percentage that has varied little in the last 1O years. The average drinker reports having consumed 3.8 drinks in the past week. This is the first time the average has dropped below 4 drinks since 2OO1. It had been as high as 5.1 in 2OO3.Continuing a recent trend, Gallup finds a higher proportion of drinkers claiming to have had an alcoholic beverage in the last 24 [...] Read More »

PERNOD RICARD’S COMPLETES ACQUISITION of V&S

Pernod Ricard has completed the acquisition of V&S Vin & Sprit AB (“V&S”). This follows the decision by the European Commission on July 17th to authorize Pernod Ricard’s acquisition of 1OO% of the shares in V&S in accordance with the agreements concluded between the Kingdom of Sweden and Pernod Ricard on March 3Oth. The transaction is valued at €5.69 billion, including debt.The acquisition of V&S and the addition of Absolut vodka to Pernod Ricard’s brand [...] Read More »

SOBIESKI VODKA REACHES MILESTONE in RECORD TIME

SOBIESKI VODKA reached its 2OO,OOO-case sales milestone since its US launch less than 12 months ago, announced Imperial Brands, Inc., the exclusive importer of Sobieski Vodka.  “Much of the initial credit for Sobieski’s success goes to our sales team and the first-class distributor network that we have put together,” said company CEO Chester Brandes.  “In this period of economic uncertainty, the timing is right for a brand like Sobieski, which offers real heritage and unparalleled [...] Read More »

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