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10.2008

Massachusetts Beverage Business

archivedAtPressTime

EARLY TERMINATION of the DISTRIBUTION AGREEMENT for V&S by FUTURE BRANDS

PERNOD RICARD ANNOUNCED the signing of an agreement with Fortune Brands for an early termination of the distribution by Future Brands of Vin & Sprit brands in the US, and in particular Absolut, effective October 1. The initial contractual term of the distribution agreement for V&S brands by Future Brands, a joint venture company between V&S and Fortune Brands, was scheduled to end on February 2O12. The joint venture partners have agreed to an early [...] Read More »

FIVE MILLIONTH CASE of SOUR APPLE PUCKER BOTTLED

DEKUYPE CELEBRATED THE BOTTLING of its five millionth case of DeKuyper Pucker Sour Apple as employees toasted this historic milestone at the DeKuyper plant in Cincinnati on August 12, with an Appletini, the iconic cocktail that helped lead to the success of Pucker Sour Apple. In the mid-199Os, the DeKuyper Sour Apple Pucker was the inspiration behind the Appletini and this signature flavor remains the most popular product in the DeKuyper portfolio. The Pucker family [...] Read More »

WHO SETS the BAR WHEN it COMES to COCKTAILS: DEMOCRATS or REPUBLICANS?

WHILE THERE IS NO BALLOT BOX at the bar, DC’s best bartenders can identify political preference by cocktail selection and bar behavior. According to a survey, Democrats are seen as better tippers, have better pick-up lines and give better toasts. Republicans heavily outweigh Democrats when it comes to ordering their drink straight up. Parties are at a stalemate over drinking hours, with Republicans edging out for the first to arrive to a happy hour and [...] Read More »

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