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12.2008

Massachusetts Beverage Business

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Zo long Zima

IT’S THE END of an era. Zima one of the first “malternative” drinks will soon be no more. MillerCoors LLC has stopped brewing Zima because of “challenging” sales a nd “declining consumer interest” in the flavored malt beverage segment, according to a statement by Andy England, chief marketing officer. The last bottles of Zima will likely be shipped to wholesale distributors in December. “This decision is necessary to reduce complexity when it comes to our [...] Read More »

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