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03.2009

Massachusetts Beverage Business

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ALLSTON-BRIGHTON STICKER SHOCK CAMPAIGN

LABEL ’EM WARNED The Alston Brighton Substance Abuse Task Force and Youth Coalition has launched a sticker shock campaign targeting adults in the community. The stickers placed on multi-packs of alcoholic beverages at liquor stores, remind adults that it is illegal to provide alcohol for people under 21. The  campaign is part of a cooperative effort between the Task Force, the Boston Police Department and Mothers Against Drunk Driving. Youth involved in the project hope [...] Read More »

WAS the ICE CREAM SPIKED?

TRUTH IS SOMETIMES STRANGER THAN FICTION. After failing the breathalyzer on his car’s interlock device an Australian man challenged in court to prove his claim that ice cream gave him a blood alcohol reading.  Prosecutors wanted to know why the machine had registered a “fail”, which prevents the car from starting, despite the man’s claims that he had not been drinking.  The man asserted that the alcohol reading was the result of eating a Bubble [...] Read More »

JOINT EFFORT to WIPE OUT DWIs

THE NATIONAL CENTER FOR DWI COURTS (NCDC) and Wine & Spirits Wholesalers of America (WSWA) are joining forces to launch a national campaign aimed at establishing best practices for DWI Courts and determining national policy issues on drunk driving as it relates to DWI Courts. Last year over 17OOO people were killed in alcohol related crashes on US roads. More than half of these crashes involved a driver with a blood alcohol concentration (BAC) of [...] Read More »

CONSTELLATION SELL OFF

CONSTELLATION BRANDS INC. has entered into an agreement to sell its value spirits business to New Orleans-based Sazerac Company Inc. for $334 million, subject to closing adjustments. The transaction was expected to close by the end of February. The entire net after-tax proceeds of approximately $21O million will be used to reduce Constellation’s borrowings. The sale price includes $274 million in cash and $6O million in medium-term financing by Constellation at market interest rates. “This [...] Read More »

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