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08.2009

Massachusetts Beverage Business

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DIAGEO STIRS UP AN INVESTMENT

Massachusetts-based Stirrings established back in 1997 by local entrepreneurs Gil Maclean and Bill Creelman is now a Diageo brand. Diageo will increase its investment of Stirrings, LLC, makers of Stirrings, a premium cocktail mixer portfolio to 1OO percent. In 2OO7, Diageo made a 2O percent minority investment in Stirrings. As a result of the acquisition, the marketing of the Stirrings brands will be integrated into Diageo and join all Diageo brands in its distributor houses [...] Read More »

TASTE for the FINER THINGS LIVES ON

Slowly but surely consumers are beginning to open their wallets. According to a new survey by the IRI (Independent Research Institute) consumers are still cutting back but not as much as they were last fall. In fact, many shoppers are increasing their purchases on premium consumer brands overall. The latest IRI Times & Trends Report, “The Value/Premium Dichotomy”, reveals that value brands are growing rapidly in terms of dollars, while mid-tier brands lag. Premium brands [...] Read More »

The BI-PARTISAN BOURBON CAUCUS

When it comes to Bourbon and politics party lines seem to dissolve. US Representatives John Yarmuth and Brett Guthrie have formed the bipartisan Congressional Bourbon Caucus an officially recognized Congressional Member Organization. They will serve as co-chairs of the caucus. Yarmuth, Kentucky’s Third District representative, and Guthrie, the state’s Second District representative, formed the caucus to organize a group of representatives “dedicated to maintaining and strengthening the bourbon industry in the United States and educating [...] Read More »

COMINGS & GOINGS

Beam Global Spirits & Wine has acquired the Effen Vodka brand from the Sazerac Company. Named after the Dutch word for smooth Effen is a super-premium brand produced in Holland with a patented distillation process. The product line includes the original vodka Black Cherry Vodka and a limited edition Raspberry Vodka. As part of the transaction, Beam Global has sold the Old Taylor whiskey brand and inventory to Sazerac.In other acquisition news, Buffalo Trace [...] Read More »

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