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11.2009

Massachusetts Beverage Business

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WSWA SUPPORTS UNDER-AGE ANTI-DRINKING CAMPAIGN

For the third year in a row, members of Wine & Spirits Wholesalers of America are distributing thousands of POS materials to retailers, free of charge, across the nation, as part of the “We Don’t Serve Teens” campaign, a public-private national initiative to combat increased underage drinking. The effort has resulted in a host of measurable successes: thus far, for 2OO9, over 25,OOO items have been distributed by some 4O WSWA member companies. Since the [...] Read More »

JACK DANIEL’S READY-to-EAT MEAT

Bourbon, it’s not just for drinking anymore. Jack Daniel’s Properties Inc., the brand licensing unit of Jack Daniel’s Tennessee Whiskey, is launching a line of Jack Daniel’s ready-to-eat meat entrees available at grocery and club stores. The foods – produced by California-based Completely Fresh Foods Inc. – include baby back ribs, roasted beef brisket, pork loin, barbecue pulled pork, and barbecue pulled chicken. They will be made using Jack Daniel’s Old No.7 Tennessee Whiskey. [...] Read More »

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