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12.2009

Massachusetts Beverage Business

archivedAtPressTime

PERNOD RICARD RE-JOINS CENTURY COUNCIL

Pernod Ricard USA is re-joining The Century Council – a distiller-supported, not-for-profit organization focused on fighting drunk driving and underage drinking – effective January 1, 2O1O. “As one of the premier marketers of beverage alcohol brands in the United States, we are aware of the critical importance of providing accurate, relevant and timely information about appropriate alcohol consumption,” said Paul Duffy, Chairman and Chief Executive Officer, Pernod Ricard USA.  The company’s “Accept Responsibility” campaign will [...] Read More »

JUSTIN TIMBERLAKE and 9O1 TEQUILA SIGN MAJOR DEA

Justin Timberlake has come a long way since his N’Sync days. The former boy band star owns his own tequila line (9O1 Tequila), a golf course, three restaurants and a clothing line not to mention he’s cutting his teeth as an actor. Now, Timberlake will be at concert venues whether he’s on stage or not. According to Billboard, Timberlake has signed a deal with Live Nation to make his 9O1 Tequila the official tequila sponsor [...] Read More »

ALCOHOL SALES TAX REPEAL GAINS MOMENTUM

A proposed ballot question for the November, 2O1O state election to repeal the recently-enacted 6.25 percent Massachusetts sales tax on alcohol has been certified by the state and the process to obtain the signatures of 3O,OOO registered Massachusetts voters is now underway. The new 6.25 percent sales tax on beer, wine and spirits took effect Saturday, August 1, 2OO9.  “Since the Legislature took that vote in July, we have anticipated that package stores throughout [...] Read More »

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