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01.2011

Massachusetts Beverage Business

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LATER LOKO!

It came, it was controversial, it was banned. Such was the short life of Four Loko, the caffeine-and-alcohol-in-a-can combo that was all the rage on campuses across the country . . . until it started making people violently ill. Following the lead of several other states, the Massachusetts Alcoholic Beverages Control Commission likewise banned alcoholic drinks that contain caffeine. Additionally, the Food and Drug Administration warned four manufacturers of caffeine-alcohol drinks, including the maker of [...] Read More »

CAPTAIN MORGAN FINDS A NEW PORT TO CALL HOME

Adios Puerto Rico! Captain Morgan is setting sail for St Croix. Diageo USVI, the Virgin Islands’ rum distiller of Diageo, has opened its rum distillery in St Croix that will produce rum for the Captain Morgan brand in the US. For the last fifteen years Captain Morgan was produced in Puerto Rico and the move is not without controversy as the economy in Puerto Rico is hardly thriving. The rum maker also said that it [...] Read More »

BOOZING BATS

Who would have ever thought that bats could hold their liquor? Apparently, they have quite a high tolerance for alcoholic beverages. According to a study conducted by Dana Orbach while working on her Master’s thesis in biology at the University of Western Ontario, fruit-eating bats living in the tropics can slurp significant amounts of alcohol without appearing drunk. “We found that pound for pound, bats can drink humans under the table,” said Orbach, who fed [...] Read More »

A NEW ULTRA ULTRA PREMIUM TEQUILA

High end tequilas are all the rage these days but this gives an entirely new meaning to the term “luxury”! A Mexican distiller has presented what it hopes will become the world’s most expensive tequila, a platinum and diamond-studded bottle of seven-year-old liquor. Hacienda La Capilla’s 1.3-litre ceramic bottle has a 2.3 kilogram layer of platinum and more than 4OOO diamonds totaling 328 carats. Hacienda La Capilla already holds the Guinness record for the most [...] Read More »

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