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03.2011

Massachusetts Beverage Business

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HORIZON IS COMING TO NORTON

Norton is rolling out the red carpet. At a recent town meeting, voters unanimously approved a tax break package that will bring Horizon Beverage Company to the former General Motors plant. Horizon plans on spending $43 million to purchase and expand the former  plant, a 4OO,OOO-square-foot facility on Commerce Way. Under the tax break agreement, known as a TIF, the company would continue to pay property taxes on the current assessed value of the property, [...] Read More »

IT’S ALL SOCIAL

Forget websites, they’re so passé. Bacardi is set to scale back its brand websites and refocus its marketing efforts on social-media platforms that host its branded content.  The drinks company, which owns Bacardi, Bombay Sapphire, Dewar’s, and Grey Goose, will pare back its sites because they are expensive to run and are experiencing a fall in visitors, according to sources. Over the next year or two, it is believed that Bacardi will shift up to [...] Read More »

MAKE MINE A SUPER FRUIT MARTINI

Being healthy when you drink is the ‘in’ thing these days. More and more restaurants, from neighborhood pubs to major chains, are including coconut water and so-called “super fruits” on their bar menus. Super fruits (which include açai, blueberries, goji berries, and pomegranates) are high in antioxidants, which some research links to improved health for their effect on free radicals responsible for prematurely aging of cells. “Healthy” cocktail creations seen around the US include: the [...] Read More »

TIPS ON-PREMISE GETS A MAKEOVER

TIPS has a new, more modern look. Health Communications, Inc., provider of the TIPS (Training for Intervention ProcedureS) Program, has released version 3.O of its On-Premise program. This new updated version introduces an improved way of addressing the concerns of servers of alcohol across the nation. The changes include all-new video scenes and a new bonus segment that highlights challenges related to controversial scenarios such as reconciling personal opinions about serving alcohol with possible variations [...] Read More »

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