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06.2011

Massachusetts Beverage Business

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THE RETURN OF THE GREEN FAIRY

Cocktail lovers, poets and artists rejoice: the French ban on absinthe production has been reversed. Known at the “green fairy”, absinthe was made illegal in France in 1915. The French move to lift the ban followed a 2OO9 bid by Switzerland to earmark absinthe as a regional product under the European geographical protection scheme, which covers products such as Parma ham or Roquefort cheese. Absinthe’s historic home – asserted the French – is Pontarlier, a [...] Read More »

WHISKY ON ICE

Whisky enthusiasts the world over must be salivating. Whyte & Mackay has finally recreated the century-old whisky buried under the Antarctic ice by explorer Ernest Shackleton. The company’s Master Blender, Richard Paterson, spent eight weeks marrying and blending a range of malts to get an exact replica of the 1OO-year-old Mackinlay’s whisky. It will cost £1OO (US $167), with five percent from every sale being donated to the Antarctic Heritage Trust, the New Zealand charity [...] Read More »

CONTROVERSY IN A CAN

Now that Four Loko has dumped the caffeine and hence, its buzz has fizzled, there’s a new controversy brewing. “Blast” by Colt 45 is a high alcohol malt beverage that comes in flavors such as strawberry lemonade and raspberry watermelon and has an alcohol content of 12%. Naturally, this has grabbed the attention of law enforcement officials. Attorneys general from California, Illinois, Maryland, and other states sent a letter to Pabst, urging it to reduce [...] Read More »

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