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10.2011

Massachusetts Beverage Business

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BOSTON DOESN’T SERVE TEENS

The City of Boston, in part-nership with Patrón Spirits and with support from the Association of Independent Colleges and Universities in Massachusetts (AICUM), increased its support of the national “We Don’t Serve Teens” campaign during the fall back-to-school period. The initiative is sponsored by a coalition of public and private sector organizations including the Federal Trade Commission (FTC). The City of Boston’s support of this US House of Representatives and Senate-recognized program began in January [...] Read More »

A NEW LOOK FOR BEAM

Beam Global Spirits & Wine, Inc. has new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam Inc., early in the fourth quarter. The new logo features the single word “Beam” in the signature red script of fourth-generation distiller James B. Beam, whose namesake Jim Beam Bourbon is the company’s flagship spirits brand. Beam will start using the new [...] Read More »

THE HIGH TECH BOUNCER

Getting carded used to be a straightforward process. You handed over your ID, it was looked at and you were either served or not served based on the bartender’s discretion. But beyond minors trying to get into a bar, one of the big problems operators have long contended with is knowing who troublemakers are before they come in. These days, a growing number of bars are turning to new ID scanner technology in an effort [...] Read More »

JIM BEAM SUPPORTS THE TROOPS

Master Distiller Fred Noe, seventh-generation Jim Beam family distiller, and musician Kid Rock recently presented Jim Beam’s $1OO,OOO donation to Amy Palmer, COO of Operation Homefront, backstage before Kid Rock’s concert in Tinley Park, Illinois. Since forming a partnership in 2OO8 with Operation Homefront, provider of emer-gency financial aid and critical assistance to US troops, their families and wounded veterans, Jim Beam has donated more than $1 million in cash and in-kind contributions to the [...] Read More »

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