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02.2012

Massachusetts Beverage Business

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archivedHealth

MUSIC, MOOD AND ALCOHOL

There’s no doubt that music is powerful. It’s uplifting and emotional, it makes people happy or sad and it can be very distracting. And apparently music, specifically loud music, can affect one’s judgment when consuming alcohol. According to new research, alcohol tastes sweeter when loud music is playing and the noise could make it difficult for drinkers to judge how much they are consuming. (Perhaps nightclub owners already know this?) Dr. Lorenzo Stafford, a psychologist [...] Read More »

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