Massachusetts Beverage Business

BERNIE LUBBERS has been hired as American Whiskey Brand Ambassador.  In his new role he will support the sales and marketing efforts of the company’s American Whiskey Collection among both consumers and trade.  In addition, he will educate these parties on history, production, laws and standards of the whiskies.  Lubbers will be concentrating on Heaven Hill’s specialty bourbons.  Before joining Heaven Hill he spent 7 years [...] Read More »

Patrick Ricard, 67, Chairman of the Board of Directors of Pernod Ricard, died suddenly on August 17 after suffering a heart attack on the family-owned island of Bendor in southern France.  Ricard was the son of Paul Ricard, who first commercialized pastis, an anise-flavored liqueur, in 1932.  He was managing director of the Ricard company when it merged with its longtime competitor, Pernod, in 1975.  Ricard [...] Read More »