Massachusetts Beverage Business


OBITUARY - Harry J. Shapira 66

THE EXECUTIVE VICE PRESIDENT of Heaven Hill Distilleries, who helped oversee the country’s largest, family-owned and operated producer and marketer of distilled, died on October 13.  As one of Heaven Hill’s senior executives, Mr. Shapira helped create and design the company’s two new visitor centers: the Bourbon Heritage Center in Bardstown and the Evan Williams Bourbon Experience, set to open in December in the heart of Louisville’s historic “Whiskey Row”.  He could often be seen [...] Read More »

OBITUARY - Charlie Trotter 54

FAMED CHICAGO restaurateur Charlie Trotter passed away in early November.  In 1987, Trotter opened his eponymous restaurant, dedicated to American fine dining with European-quality service and wine.  He helped introduce the chef tasting menu to the US.  The author of 14 cookbooks and a noted philanthropist, Mr. Trotter started out by throwing small catering parties while a student at the University of Wisconsin, Madison.  He expanded his palate and love of fine dining by traveling [...] Read More »


Joy Suchlicki Vicente has been appointed Director of Marketing.  In this newly created role, Vicente will be responsible for branding, strategic planning, creative direction, programming, and the development of materials for the Van Gogh Imports portfolio.  A 21-year industry veteran, she most recently ran her own consulting company where she specialized in brand development.  Prior to that, she handled the Suntory portfolio at Skyy Spirits and the marketing of various spirit brands at Bacardi. [...] Read More »


Lee Applbaum has joined the company as Chief Marketing Officer.  He will replace Patrón’s current CMO Matt Carroll who is retiring at the end of the year.  Applbaum will direct global marketing communications for the group’s portfolio.  He joins Patrón having held CMO positions at multinational organizations, including Target Australia and RadioShack Corporation. [...] Read More »

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