Massachusetts Beverage Business



BROWN-FORMAN has appointed JAMES BAREUTHER to the new position of Executive Vice President for Global Business Development effective May 1.  In his new role, Bareuther will continue to serve on the company’s most senior leadership team and he will be responsible for Brown-Forman’s work with key industry organizations in the global spirits and wine business.  He will be particularly active with The Distilled Spirits Council of the United Stated, The Century Council and [...] Read More »


HEINEKEN USA has established a dedicated on-premise national account team focused on corporate national accounts.  The new group is comprised of sales marketing and analytical personnel who will provide greater resources and focus to this growing market opportunity.  Heineken recognizes that nearly 3O% of the on-premise market is controlled by national and regional chains and this segment is getting larger every day.  For this effort, they have established a new group complete with experienced [...] Read More »


BOB LACHKY has stepped down from his post as the Chief Creative Officer of the Anheuser-Busch InBev US arm.  A 2O-year marketing veteran Lachky was behind some of the brewer’s best-known beer ads, including TV spots featuring Louie the Lizard and the Whassup campaign.  He was also responsible for ads featuring party dog Spuds MacKenzie and the brewer’s Clydesdales, as well as the Real Men of Genius campaign.  There are no plans to replace [...] Read More »


BREWER HEINEKEN has named MICHAEL O’HARE as group human resources director.  He will also become a member of the company’s executive committee.  Previously O’Hare was Chief Personnel Officer of Asia-Pacific for PepsiCo International based in Hong Kong.  O’Hare succeeds Frans van der Minne, who will assume a new role focused on further developing the company’s strategic customer relationships around the world. [...] Read More »

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