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11.2011

Massachusetts Beverage Business

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Heineken USA

Nick Lake has been appointed as the company’s new Senior Director-Category Management.  In his role, Lake will be responsible for leading 16 managers focused on national and regional off-premise and on-premise chain accounts.  Most recently, Lake served as Vice President Group Client Director for the beverage alcohol industry for Nielsen.  Also, Monique Acevedo has joined the company as Vice President of Innovation.  In this newly-created position, Acevedo will [...] Read More »

Banfi Vintners

Industry training executive MIKE DUNBAR has been appointed to the new position of Director-Training and Education.  Dunbar will develop, manage and lead sales training and product knowledge programs across the United States involving the wines of Banfi Vintner’s two sales and marketing groups, Banfi and Excelsior.  His outreach will include sales associates, wholesale distributors, retailers, and restaurateurs.  Dunbar began his professional career in the alcohol beverage industry over [...] Read More »

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