Massachusetts Beverage Business

MARK BREENE has been appointed as Senior Vice President and Chief Marketing Officer.  He replaces Philippe Roederer, who was Senior Vice President of Marketing.  Roederer is now the Senior Vice President for Channel Development. In this position, Breene will lead the marketing and branding efforts of the company’s heritage brands portfolio in the super premium category.  Previously, Breene was with Diageo for 12 years, most recently as Vice [...] Read More »

Darrell Johnson has been named Senior Director, Regional Marketing.  In his new role, Johnson will be responsible for leading the regional marketing group, as well as driving local programs and sponsorships that support brand marketing strategies.  Additionally, he will guide program development, oversee execution, facilitate cross-regional trade promotions, and interface with Regional Sales VPs.  Most recently, Johnson served as Senior Director of Innovation-Sparkling Beverages, for the [...] Read More »