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01.2012

Massachusetts Beverage Business

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HEINEKEN USA

CATHERINE VIEIRA has been appointed Senior Director, Trade Marketing Activation.  She will work with the Trade Marketing, Field Sales and Category Management teams to develop the overall channel and customer strategy and standards that support annual brand plans and ensure delivery of the company objectives.  She will also team with Field Sales and Marketing Services to deliver channel-specific trimester programs for retail.  Previously, Vieira served as Director, Trade [...] Read More »

TEQUILA AVIÓN

SAM SPENCER has been hired as Vice President of Marketing.  Before joining Avión, Spencer was with consumer products company Unilever, where he served in various strategic marketing capacities for nine years. [...] Read More »

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