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05.2008

Massachusetts Beverage Business

archivedOnWineReport

NAME CHANGE in BORDEAUX?

Bordeaux Supérieur should become Bordeaux Ier Cru, a new official proposal suggests. As the new system of granting appellation approval, known as the agrément process, approaches in July 2OO8, France’s largest AOC Syndicate, Bordeaux and Bordeaux Supérieur, is considering introducing a change of name at the same time. The idea is only a proposition at this stage, but has been voted in by members of the Bordeaux Syndicate. This will not affect the generic Bordeaux [...] Read More »

WORLD’S MOST EXPENSIVE BUBBLY

THE WORLD’S MOST EXPENSIVE CHAMPAGNE, popping the records at $698O for a personalized bottle, went on sale targeting a “super-rich” global elite. The limited edition 12-bottle box sets of Perrier-Jouet champagne are priced at 5O,OOO euros according to French drink firm Pernod-Ricard. Sales are limited to a “community of super-rich’’ consumers in the United States, Britain, Japan, China, Russia, Switzerland, and France. “We are going to sell these box-sets to 1OO people around the world [...] Read More »

TOO MANY WINE CONSUMERS ‘OVERWHELMED’

AS WINE CONSUMPTION in the United States reached an all-time high in 2OO7, wine producers celebrated the long-awaited arrival of a “wine culture” in America.  But according to an 18-month study commissioned by Constellation Wines US, a large segment of the consumer population is still overwhelmed by wine.  The results of “Home & Habits”, the second phase of Constellation’s “Project Genome” study, were released March 7.  “Our industry needs to do more to become more [...] Read More »

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